ONCE UPON A DIAPER…
Hi! I'm Margarita, founder of Blueberry Diapers (formerly Swaddlebees), mom of four, and a leading expert in pee-and-poop management. Here's the story of how Swaddlebees came to be (or 'bee).
We're not like the other diapers. And we wouldn't want to be. Here's why.
Over the years, after selling thousands and thousands of diapers, I started to realize that we have a responsibility much bigger than just making products that won't fall apart: Making sure the materials we use are 100% safe for babies. We put just as much care and effort in creating clean diapers the same way you would in making a meal for people you love--you start with the best ingredients.
Whenever possible, we source our fabrics from the USA. This not only ensures us that the fabric is manufactured without any possible contaminants that may prove harmful to infants, but we have also found that the quality is more consistent and surpasses that of its imported counterparts. Using US-made fabrics also helps keep the textile manufacturing industry alive in the US.
We use latex-free elastics exclusively on all our diapering products. This ensures us that the possibility of babies getting an allergic reaction with sensitivity to latex is greatly reduced, if not eliminated. And just like most of the fabrics we use, our latex-free elastic are made in the USA as well.
The scary news about other diapers.
Before you wrap your baby's butt in that other brand: Did you know that most diaper companies use materials that may or may not be harmful? They can't tell you for sure that their product is safe, because they don't know. They outsource their manufacturing overseas, and let someone else source the materials.
Worth every penny.
When it comes to a baby's safety, there's no margin for error. We use the highest quality materials even if they cost more. It helps us sleep better, knowing babies wearing our diapers are sleeping in comfort.
All our diapering and nursing products are guaranteed to be free from lead, pthalates and BPA.
Taking care of business. And people.
Then, there's the responsibility to our retailers. We have to make sure that our products are well made, so they don't have to field customer service issues. We have to ship their orders fast, so they can turn it around and make their money back. We have to price our products in a way that not only makes sense for us, but for them as well. Many of our retailers are moms just trying to make a living so they can stay home to raise their own babies. We make a point of getting to know our retailers and treating them well. We also have a responsibility to keep people employed, whether our own employees, or the women that works at the sewing contractor's factories. We provide 100% coverage for all our full time employees, and nobody here works more than 40 hours a week, except for me and my husband.
China: not so much.
We tried once to have our diapers made in China. Despite the advice of a friend, who told me it was a bad idea, I thought, if it saved us 2/3 the normal cost, how could we lose? Here's how: $30,000 dollars, hundreds of bad press from products that broke too soon, and several design knockoffs later, I realized I wasn't so smart. And, now, more than ever, keeping people here employed in the United States is more important.
Our awesome factory.
The main factory that we use in Arkansas is out in the middle of nowhere. Not even a Walmart for at least an hour, and the closest airport is 3 hours away. We work with the owners of this company because of their dedication to truly wanting to make a difference in their community.
Despite their remote location, they are a thriving business that keeps local people employed and proud of their jobs. And that helps keep us looking good too. Their dedication to quality is reflected in all Blueberry products, which are outstanding and very consistent.
Now, the fun part.
OK, enough about responsibility and safety, let's talk about the actual diaper.
There are lower priced diapers out there. They all catch pee and poop just the same as ours. And since some of them are just copies of our designs, they probably have the same fit.
We pride ourselves in having one of the most anatomically-correct diapers available. Simply put, our diapers fit great. No sagging, bunching or stuff sticking out. We carefully design our diapers to conform to the unique shape of babies to ensure the best fit, comfort and function.
What really sets us apart is that we have the biggest selection of super cool prints. I design them in house, and I can say with confidence that they kick ass!
And customers love the designs so much, they could change diapers all day long.
Our diapers are that cool.
The joy of poo-catching.
What really drives me is how excited our customers get when we come out with new products, designs, and prints. Seriously. They get more excited about receiving our diapers in the mail than shoes. They call it their "fluffy mail". We actually have some customers who hate it when their baby starts potty training. They don't want to give up the fluff habit!
Changing diapers should be something to look forward to, not dreaded.
That's why we're here.